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~person:"Grohmann, Bianca"
~person:"Meyer, Frederik"
~person:"Rahman, Zillur"
~subject:"Brand management"
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Brand management
Markenimage
40
Brand image
37
Markenführung
29
Consumer behaviour
26
Konsumentenverhalten
26
Brand
18
Markenartikel
18
Beziehungsmarketing
8
Relationship marketing
8
Deutschland
6
Germany
6
Advertising effects
5
Brand experience
5
Brand loyalty
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Werbewirkung
5
Emotion
4
Gender
4
Geschlecht
4
Internet marketing
4
Markentreue
4
Measurement
4
Messung
4
Online-Marketing
4
Berufsfußballspieler
3
Bibliometrics
3
Bibliometrie
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Commitment <Management>
3
Confidence
3
Personality psychology
3
Persönlichkeitspsychologie
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Social Web
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Vertrauen
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Advertising
2
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2
Brand authenticity
2
Brand biographies
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26
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26
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27
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2
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Grohmann, Bianca
Meyer, Frederik
Rahman, Zillur
Burmann, Christoph
60
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
16
Bruhn, Manfred
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Romaniuk, Jenni
15
Christodoulides, George
14
Han, Heesup
14
Khan, Imran
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
King, Ceridwyn
13
Kumar, Vikas
13
Piehler, Rico
13
Sattler, Henrik
13
Esch, Franz-Rudolf
12
Gupta, Suraksha
12
Huber, Frank
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Paul, Justin
11
Pelsmacker, Patrick de
11
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European journal of marketing : EJM
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Journal of business research : JBR
2
Psychology & marketing
2
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
International journal of contemporary hospitality management
1
International review on public and non-profit marketing
1
Journal of business ethics : JOBE
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
SpringerLink / Bücher
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
The marketing review
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ECONIS (ZBW)
29
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1
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
2
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
3
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
4
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
5
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
Nguyen, Thanh-Thao
;
Grohmann, Bianca
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 452-465
Persistent link: https://www.econbiz.de/10012298816
Saved in:
6
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
7
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
8
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
9
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
10
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
1
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