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~person:"Grunwald, Guido"
~person:"Knight, Graham"
~subject:"Brand management"
~subject:"Multinationales Unternehmen"
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Grunwald, Guido
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Markenstrategien kleiner und mittlerer Unternehmen (KMU) : dargestellt am Beispiel der Umpositionierung einer Sportartikelmarke
Grunwald, Guido
- In:
Strategien von kleinen und mittleren Unternehmen
,
(pp. 201-215)
.
2010
Persistent link: https://www.econbiz.de/10010216605
Saved in:
2
Activism, risk, and communicational politics : Nike and the sweatshop problem
Knight, Graham
-
2009
Persistent link: https://www.econbiz.de/10003919722
Saved in:
3
Activism, risk, and communicational politics : Nike and the sweatshop problem
Knight, Graham
- In:
The debate over corporate social responsibility
,
(pp. 305-318)
.
2007
Persistent link: https://www.econbiz.de/10003582753
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