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~person:"Guéguen, Nicolas"
~person:"Im, Chae Chang"
~person:"Mudambi, Susan M."
~subject:"Brand management"
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Brand management
Cosmetics
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Avon Products Incorporated <New York, NY>
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Guéguen, Nicolas
Im, Chae Chang
Mudambi, Susan M.
Aimé, Isabelle
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Journal of international management
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ECONIS (ZBW)
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The effect of brand experience provider on brand experience : focus on Korean cosmetic brand shop
Jeong, Gap Yeon
;
Im, Chae Chang
;
Kim, Min Suk
- In:
The journal of applied business research
33
(
2017
)
6
,
pp. 1205-1228
Persistent link: https://www.econbiz.de/10011785464
Saved in:
2
MNCs and micro-entrepreneurship in emerging economies : the case of Avon in the Amazon
Chelekis, Jessica
;
Mudambi, Susan M.
- In:
Journal of international management
16
(
2010
)
4
,
pp. 412-424
Persistent link: https://www.econbiz.de/10008810141
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