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~person:"Guenzi, Paolo"
~subject:"Ambidextrous organization"
~subject:"B2B"
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Ambidextrous organization
B2B
Salespeople
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Beziehungsmarketing
5
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Guenzi, Paolo
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Beyond the retention-acquisition trade-off : capabilities of ambidextrous sales organizations
Nijssen, E. J.
;
Guenzi, Paolo
;
Borgh, Michel van der
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011738300
Saved in:
2
How salespeople see organizational citizenship behaviors : an exploratory study using the laddering rechnique
Guenzi, Paolo
;
Panzeri, Federico
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 218-232
Persistent link: https://www.econbiz.de/10010532002
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