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~person:"Guercini, Simone"
~subject:"Italien"
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Italien
Mode
13
Fashion
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Italy
5
Bekleidungsindustrie
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Clothing industry
4
Textile distribution
4
Textilhandel
4
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3
Globalisierung
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1992-2012
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Brand management
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Guercini, Simone
Merlo, Elisabetta
9
Runfola, Andrea
4
Belfanti, Carlo
3
Codeluppi, Vanni
3
Rinaldi, Francesca Romana
3
Baghi, Ilaria
2
Bigliardi, Barbara
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Bottani, Eleonora
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Capalbo, Cinzia
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Colapinto, Cinzia
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Colucci, Mariachiara
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Danese, Pamela
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Esposito De Falco, Salvatore
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Marchi, Gianluca
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Marzotto, Matteo
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Paris, Ivan
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Perugini, Mario
2
Pinchera, Valeria
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Pomodoro, Sabrina
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Ranfagni, Silvia
2
Rinaldi, Rinaldo
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Salati, Francesca
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Tavoletti, Ernesto
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Vecchi, Alessandra
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Journal of fashion marketing and management
3
International business review : the official journal of the European International Business Academy
1
International marketing in the fast changing world
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
5
OLC EcoSci
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1
How western marketers respond to the new middle class in emerging market cities : the case of Italian fashion marketers
Guercini, Simone
;
Runfola, Andrea
;
Lambertides, Neophytos
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 691-702
Persistent link: https://www.econbiz.de/10011488308
Saved in:
2
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
3
Fast fashion companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10009771279
Saved in:
4
Fast fashion companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10010159664
Saved in:
5
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
6
Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of fashion marketing and management
11
(
2007
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
Saved in:
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