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~person:"Guercini, Simone"
~subject:"Markenführung"
~subject:"Success factor"
~type_genre:"Fallstudie"
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A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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