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~person:"Guest, Duncan"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Mehrbändiges Werk"
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Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
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