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~person:"Guha, Abhijit"
~subject:"Competitive strategy"
~subject:"Pricing strategy"
~subject:"Theory"
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Search: subject_exact:"Low-price strategy"
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Competitive strategy
Pricing strategy
Theory
Low-cost strategy
3
Niedrigpreisstrategie
3
Garantie
2
Preismanagement
2
Warranty
2
Consumer behaviour
1
Delight
1
Discounter
1
Discounters
1
Discounting
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Diskontierung
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Einzelhandel
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Einzelhandelspreis
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Konsumentenverhalten
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Low price guarantees
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Low-price guarantees
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Opportunistic signaling
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Preis
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Price
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Price guarantees
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Price match guarantees
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Rabatt
1
Rebate
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Regulatory focus
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Retail price
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Retail trade
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Sales promotion
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Signal default
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Signaling
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Signalling
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Social discount rate
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Soziale Diskontrate
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Surprise
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Theorie
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discount depth
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Guha, Abhijit
Arbatskaya, Maria
4
Hviid, Morten
4
Piga, Claudio A.
4
Schlippenbach, Vanessa von
4
Shaffer, Greg Eric
4
Sinitsyn, Maxim
4
Alderighi, Marco
3
Aspara, Jaakko
3
Bernhardt, Dan
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Biswas, Abhijit
3
Colombo, Stefano
3
Grewal, Dhruv
3
Groß, Sven
3
Kukar-Kinney, Monika
3
Spann, Martin
3
Özer, Özalp
3
Adida, Elodie
2
Alves, Carlos F.
2
Barbot, Cristina
2
Ben-Yosef, Eldad
2
Bilotkach, Volodymyr
2
Borri, Nicola
2
Carlson, Jeffrey R.
2
Cento, Alessandro
2
Chen, Haipeng
2
Cheng, Andong
2
Choi, Jay Pil
2
Christ, Steffen
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DeGraba, Patrick J.
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Dresner, Martin
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Dvoracek, Vladimir
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Farrell, Joseph
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Frazão, Jessica
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Gaggero, Alberto A.
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Gill, David
2
Halm, Katrin
2
Hardesty, David M.
2
Hughson, Eric
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Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
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