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~person:"Guha, Abhijit"
~subject:"Consumer behaviour"
~subject:"Geschäftsmodell"
~subject:"Preismanagement"
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Consumer behaviour
Geschäftsmodell
Preismanagement
Low-cost strategy
3
Niedrigpreisstrategie
3
Garantie
2
Pricing strategy
2
Warranty
2
Delight
1
Discounter
1
Discounters
1
Discounting
1
Diskontierung
1
Einzelhandel
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Einzelhandelspreis
1
Konsumentenverhalten
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Low price guarantees
1
Low-price guarantees
1
Opportunistic signaling
1
Preis
1
Price
1
Price guarantees
1
Price match guarantees
1
Rabatt
1
Rebate
1
Regulatory focus
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Retail price
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Retail trade
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Sales promotion
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Signal default
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Signaling
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Signalling
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Social discount rate
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Soziale Diskontrate
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Surprise
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Theorie
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Theory
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discount depth
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Guha, Abhijit
Fageda, Xavier
6
Flores-Fillol, Ricardo
4
Kukar-Kinney, Monika
4
Piga, Claudio A.
4
Sinitsyn, Maxim
4
Alderighi, Marco
3
Aspara, Jaakko
3
Fichert, Frank
3
Hviid, Morten
3
Jiang, Juncai
3
Klophaus, Richard
3
Schröder, Alexander
3
Shaffer, Greg Eric
3
Shy, Oz
3
Spann, Martin
3
Tan, Wee Kheng
3
Özer, Özalp
3
Adida, Elodie
2
Aydinliyim, Tolga
2
Barone, Michael
2
Bieger, Thomas
2
Bilotkach, Volodymyr
2
Biswas, Abhijit
2
Briglevics, Tamás
2
Carlson, Jeffrey R.
2
Castillo-Manzano, José I.
2
Cento, Alessandro
2
Chen, Haipeng
2
Cheng, Andong
2
Christ, Steffen
2
Conrady, Roland
2
Dresner, Martin
2
Frazão, Jessica
2
Fritz, Wolfgang
2
Gaggero, Alberto A.
2
Gerstner, Eitan
2
Grewal, Dhruv
2
Gross, Sven
2
Groß, Sven
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Journal of marketing research : JMR
1
Journal of retailing
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ECONIS (ZBW)
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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
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