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~person:"Guha, Abhijit"
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Guha, Abhijit
Roy, Subhadip
59
Jain, Varsha
12
Mohapatra, Subhalaxmi
9
Bagdare, Shilpa
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Mishrab, Aditya Shankar
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Sreejesh, S.
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Bailey, Ainsworth Anthony
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Banerjee, Dina
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Biswas, Abhijit
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Choudhary, Sharuti
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Daswani, Aarzoo
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Gammoh, Bashar S.
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
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