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~person:"Guido, Gianluigi"
~subject:"Artists"
~subject:"Big Five personality traits"
~subject:"Brand prominence"
~subject:"Einkaufsverhalten"
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Einkaufsverhalten
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12
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8
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Guido, Gianluigi
Amatulli, Cesare
3
Pino, Giovanni
3
Joy, Annamma
2
Nataraajan, Rajan
2
Peluso, Alessandro M.
2
Babin, Barry J.
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Developing successful global strategies for marketing luxury brands
1
Italian journal of marketing : ITJM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
2
Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Guido, Gianluigi
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012237290
Saved in:
3
Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
Saved in:
4
Iconic art infusion in luxury retail strategies : unveiling the potential
Pino, Giovanni
;
Guido, Gianluigi
;
Nataraajan, Rajan
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 136-147
Persistent link: https://www.econbiz.de/10011710593
Saved in:
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