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~person:"Guinalíu, Miguel"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Relationship marketing
Viral marketing
Social Web
9
Social web
9
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
2
Confidence
2
Digital platform
2
Digitale Plattform
2
Internet marketing
2
Online retailing
2
Online-Handel
2
Online-Marketing
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Tourism industry
2
Tourismuswirtschaft
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Usefulness
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Vertrauen
2
Virales Marketing
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Attitude
1
Booking intentions
1
Brand management
1
Credibility
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Expertise
1
Großbritannien
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Holiday behaviour
1
Hotel industry
1
Hotel rating
1
Hotellerie
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Information behaviour
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Informationsverhalten
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Markenführung
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Online consumer reviews
1
Online travel community
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Guinalíu, Miguel
Harrigan, Paul
15
Law, Chun Hung Roberts
15
Loureiro, Sandra Maria Correia
15
Filieri, Raffaele
12
Hollebeek, Linda D.
12
Agnihotri, Raj
11
Hajli, Nick
11
Itani, Omar S.
10
Tan, Yong
10
Veloutsou, Cleopatra
10
Ahuja, Vandana
9
Dwivedi, Yogesh Kumar
9
Kim, Juran
9
Bigné Alcañiz, J. Enrique
8
Flavián Blanco, Carlos
8
Ozuem, Wilson
8
Schweidel, David A.
8
Scott, David Meerman
8
Skiera, Bernd
8
Ye, Qiang
8
Alavi, Shirin
7
Bilgihan, Anil
7
Dholakia, Utpal M.
7
Gopinath, Shyam
7
Haenlein, Michael
7
Hennig-Thurau, Thorsten
7
Kamboj, Shampy
7
Karjaluoto, Heikki
7
Liang, Sai
7
Lu, Shijie
7
Rana, Nripendra P.
7
Rather, Raouf Ahmad
7
Rita, Paulo
7
Soutar, Geoffrey N.
7
Akram, Umair
6
Alt, Rainer
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Fernandes, Teresa
6
Janakiraman, Ramkumar
6
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Journal of business research : JBR
2
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
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ECONIS (ZBW)
4
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1
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
2
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
3
New members' integration : key factor of success in online travel communities
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 706-710
Persistent link: https://www.econbiz.de/10009739967
Saved in:
4
Online social networks in the travel sector
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
International journal of electronic marketing and …
3
(
2010
)
4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009234913
Saved in:
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