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~person:"Guinalíu, Miguel"
~subject:"Virales Marketing"
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Virales Marketing
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Guinalíu, Miguel
Law, Chun Hung Roberts
13
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Tan, Yong
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7
Lu, Shijie
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Schweidel, David A.
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Ye, Qiang
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Fan, Weiguo
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Hong, Yili
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Kim, Juran
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Ranaweera, Chatura
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Rita, Paulo
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International journal of hospitality management
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
2
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
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