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~person:"Gulnaz Banu P."
~person:"Luo, Xueming"
~subject:"Multichannel strategy"
~subject:"Target group"
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Multichannel strategy
Target group
Mobile Business
8
Mobile business
8
Mobile communications
5
Mobilkommunikation
5
Internet marketing
4
Online-Marketing
4
randomized field experiment
4
Advertising effects
3
Mobile Marketing
3
Mobile marketing
3
Mobile phone
3
Mobiltelefon
3
Werbewirkung
3
mobile targeting
3
Advertising
2
Feldforschung
2
Field research
2
Multikanalvertrieb
2
Werbung
2
Zielgruppe
2
mobile commerce
2
Beziehungsmarketing
1
Competition
1
Consumer behaviour
1
Customer analysis
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Experiment
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IT product value
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Konsumentenverhalten
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Kundenanalyse
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Mobile Anwendung
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Mobile application
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Mobility
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Mobilität
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Omnichannel
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Online retailing
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Online-Handel
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Relationship marketing
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Gulnaz Banu P.
Luo, Xueming
Fang, Zheng
2
Gaiser, Christian W.
2
Ghose, Anindya
2
Groß, Michael
2
Heinemann, Gerrit
2
Acquila-Natale, Emiliano
1
Andrews, Michelle
1
Beck, Norbert
1
Bernritter, Stefan F.
1
Brinkmann, Stefan K.
1
Chaparro-Peláez, Julián
1
Cui, Xuebin
1
Durst, Carolin
1
Dwivedi, Yogesh Kumar
1
Fisher, Marshall L.
1
Gallino, Santiago
1
Gokulakannan P.
1
Jin, Fei
1
Ketelaar, Paul E.
1
Kwon, Hyeokkoo Eric
1
Lee, Dongwon
1
Meekma, Marc
1
Mißler-Behr, Magdalena
1
Neuhaus, Dirk
1
O, Won seog
1
Okazaki, Shintaro
1
Ooi, Keng-Boon
1
Peng, Yue
1
Phang, Chee Wei
1
Qu, Zhe
1
Rafieian, Omid
1
Rodríguez-Orejuela, Augusto
1
Ruano-Arcos, Leidi
1
Solís-Molina, Miguel
1
Sotgiu, Francesca
1
Tan, Garry Wei-Han
1
Wang, Guoqiang
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Xu, Joseph Jiaqi
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E-retailing challenges and opportunities in the global marketplace
1
Journal of management information systems : JMIS
1
MIS quarterly
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
2
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
3
Omnichannel retailing
Gulnaz Banu P.
;
Gokulakannan P.
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 244-255)
.
2016
Persistent link: https://www.econbiz.de/10011506298
Saved in:
4
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
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