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~person:"Gummerus, Johanna"
~person:"Stålhammar, Anna"
~subject:"Beyond offering value propositions"
~subject:"Value proposition"
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Beyond offering value propositions
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Marketing theory
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Gummerus, Johanna
Stålhammar, Anna
Grönroos, Christian
2
Skålén, Per
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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Value proposition test-driving for service innovation : how frontline employees innovate value propositions
Åkesson, Maria
;
Skålén, Per
;
Edvardsson, Bo
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
3
,
pp. 338-362
Persistent link: https://www.econbiz.de/10011528303
Saved in:
2
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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