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~person:"Gummerus, Johanna"
~subject:"Beyond offering value propositions"
~subject:"Dienstleistung"
~subject:"Value proposition"
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Beyond offering value propositions
Dienstleistung
Value proposition
Marketing theory
4
Marketingtheorie
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Service-Dominant Logic
4
Service-dominant logic
4
Betriebliche Wertschöpfung
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Customer value
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Consumer behaviour
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Gummerus, Johanna
Edvardsson, Bo
8
Vargo, Stephen L.
8
Lusch, Robert F.
7
Tronvoll, Bård
5
Skålén, Per
4
Akaka, Melissa Archpru
3
Anke, Jürgen
3
Böhmann, Tilo
3
Furrer, Olivier
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Helkkula, Anu
3
Ng, Irene
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Polese, Francesco
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Verma, Rajeev
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Arnold, Christian
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Barile, Sergio
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Barrios, Andrés
2
Chandler, Jennifer D.
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Chiu, Weisheng
2
Grönroos, Christian
2
Jaakkola, Elina
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Jonas, Julia M.
2
Koskela-Huotari, Kaisa
2
Kowalkowski, Christian
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Löbler, Helge
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Penin, Lara
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Poeppelbuss, Jens
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Rajagopal
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Wang, Fong Jia
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Warg, Markus
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Weiß, Peter
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Åkesson, Maria
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Aal, Kotaiba
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Aarikka-Stenroos, Leena
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Afifah, Nur
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Aggarwal, Praveen
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Akter, Shahriar
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Al-Abdin, Ahmed
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Alam, Md. Nur
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Alexander Joseph Ibnu Wibowo
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Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
2
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Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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