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~person:"Gummerus, Johanna"
~subject:"Beyond offering value propositions"
~subject:"Immaterielle Werte"
~subject:"Value proposition"
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Beyond offering value propositions
Immaterielle Werte
Value proposition
Marketing theory
5
Marketingtheorie
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Service-Dominant Logic
4
Service-dominant logic
4
Betriebliche Wertschöpfung
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Value creation
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Consumer behaviour
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Gummerus, Johanna
Davey, Howard
2
Davey, Janet
2
FitzPatrick, Mary
2
Grönroos, Christian
2
Skålén, Per
2
Alsemgeest, Rachael
1
Berndt, Adele
1
Bondarouk, Tanya
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Briscoe, Gerard
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Brozovic, Danilo
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Bruns, Katherina
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Chakkol, Mehmet
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Eklund, Andreas Aldogan
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Ekman, Peter
1
Gupta, Sumeet
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Hellén, Katarina
1
Holttinen, Heli
1
Johnson, Mark
1
Koskull, Catharina von
1
Lee, Jin-soo
1
Leroi-Werelds, Sara
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Liu, Haokun
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Magnusson, Peter
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Mason, Robert
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Maull, Roger
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Meijerink, Jeroen
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Muller, Lisa
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Ng, Irene
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Purvis, Laura
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Raja, Jawwad
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Journal of service management
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
3
Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences
Hellén, Katarina
;
Gummerus, Johanna
- In:
Journal of service management
24
(
2013
)
2
,
pp. 130-150
Persistent link: https://www.econbiz.de/10009742804
Saved in:
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