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~person:"Gummesson, Evert"
~person:"Ihl, Christoph"
~type_genre:"Fallstudie"
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Gummesson, Evert
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Gabler-Lehrbuch
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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ECONIS (ZBW)
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Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
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2
Interaktive Wertschöpfung : Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
Reichwald, Ralf
;
Piller, Frank T.
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014008867
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3
Service in a complex, value-creating network society
Gummesson, Evert
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 255-269)
.
2007
Persistent link: https://www.econbiz.de/10003595953
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4
Interaktive Wertschöpfung : Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
Reichwald, Ralf
;
Piller, Frank T.
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003156723
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