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~person:"Gummesson, Evert"
~type_genre:"Case study"
~type_genre:"Systematic review"
~type_genre:"Übersichtsarbeit"
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
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2008
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3. ed.
Persistent link: https://www.econbiz.de/10003686297
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Service in a complex, value-creating network society
Gummesson, Evert
- In:
Service Excellence als Impulsgeber : Strategien - …
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(pp. 255-269)
.
2007
Persistent link: https://www.econbiz.de/10003595953
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