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~person:"Gunasekaran, Angappa"
~person:"Mariani, Marcello M."
~person:"Rahman, Zillur"
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Search: subject:"Literature review"
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Gunasekaran, Angappa
Mariani, Marcello M.
Rahman, Zillur
Kraus, Sascha
23
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21
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20
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ECONIS (ZBW)
26
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1
AI in marketing, consumer research and psychology : a systematic
literature
review
and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Saved in:
2
The evolving passage of consumer ethics research : a systematic
literature
review
Hassan, Syed Masroor
;
Rahman, Zillur
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 3043-3064
Persistent link: https://www.econbiz.de/10014451782
Saved in:
3
Artificial intelligence in innovation research : a systematic review, conceptual framework, and future research directions
Mariani, Marcello M.
;
Machado, Isa
;
Magrelli, Vittoria
; …
- In:
Technovation : the international journal of …
122
(
2023
),
pp. 1-25
Persistent link: https://www.econbiz.de/10014478247
Saved in:
4
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
5
A bibliometric analysis of scientific literature on guilt in marketing
Patil, Tejaswi
;
Rahman, Zillur
- In:
Management review quarterly
73
(
2023
)
3
,
pp. 1385-1415
Persistent link: https://www.econbiz.de/10014383565
Saved in:
6
Artificial intelligence empowered conversational agents : a systematic
literature
review
and research agenda
Mariani, Marcello M.
;
Hashemi, Novin
;
Wirtz, Jochen
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014288858
Saved in:
7
Types of innovation and artificial intelligence : a systematic quantitative
literature
review
and research agenda
Mariani, Marcello M.
;
Machado, Isa
;
Nambisan, Satish
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492753
Saved in:
8
Big data and analytics in hospitality and tourism : a systematic
literature
review
Mariani, Marcello M.
;
Baggio, Rodolfo
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 231-278
Persistent link: https://www.econbiz.de/10012798191
Saved in:
9
Unmasking the other face of flexible working practices : a systematic
literature
review
Soga, Lebene Richmond
;
Bolade-Ogunfodun, Yemisi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 648-662
Persistent link: https://www.econbiz.de/10013168435
Saved in:
10
From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo
;
Hopkinson, Paul
;
Singhal, Aishwarya
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
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