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~person:"Gundlach, Gregory T."
~person:"Görtz, Gunnar"
~person:"Helm, Roland"
~person:"Hesse, Josef"
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Search: subject_exact:"B2C-Marketing"
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Consumer goods marketing
15
Konsumgütermarketing
15
Deutschland
10
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10
Advertising effects
5
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5
Antitrust law
4
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4
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Gundlach, Gregory T.
Görtz, Gunnar
Helm, Roland
Hesse, Josef
Ahlert, Dieter
11
Gierl, Heribert
8
Klapper, Daniel
8
Diller, Hermann
6
Gedenk, Karen
5
Großmann, Tina
5
Meffert, Heribert
5
Wright, Joshua D.
5
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4
Hildebrandt, Lutz
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Kalstad, Kjartan Øren
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Ahmed, Zafar U.
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
Gabler Edition Wissenschaft
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
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Review of managerial science
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ECONIS (ZBW)
15
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1
How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
7
(
2013
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10009687311
Saved in:
2
Free riding and resale price maintenance research and practice
Gundlach, Gregory T.
;
Cannon, Joseph P.
;
Manning, Kenneth C.
- In:
The antitrust bulletin : the journal of American and …
55
(
2010
)
2
,
pp. 381-422
Persistent link: https://www.econbiz.de/10008667656
Saved in:
3
Special issue: antitrust analysis of resale price maintenance after Leegin ; Vol. II
Gundlach, Gregory T.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008667658
Saved in:
4
Special issue: antitrust analysis of resale price maintenance after Leegin ; Vol. I
Gundlach, Gregory T.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008667659
Saved in:
5
Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
Saved in:
6
Antitrust analysis of resale price maintenance after Leegin
Gundlach, Gregory T.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008663542
Saved in:
7
Effizienzkontrolle von Event-Sponsoring : den Tatsachen ins "Auge" sehen?
Hesse, Josef
;
Möller-Hergt, Gustavo
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 291-302)
.
2007
Persistent link: https://www.econbiz.de/10003511719
Saved in:
8
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
Saved in:
9
Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland
;
Landschulze, Sebastian
-
2006
Persistent link: https://www.econbiz.de/10003373688
Saved in:
10
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280476
Saved in:
1
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