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~person:"Guo, Yue"
~person:"Hennig-Thurau, Thorsten"
~subject:"Markentransfer"
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Search: subject_exact:"Servicequalität"
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Markentransfer
Dienstleistungsqualität
9
Service quality
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Guo, Yue
Hennig-Thurau, Thorsten
Boisvert, Jean
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Journal of service research : JSR
1
Psychology & marketing
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ECONIS (ZBW)
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Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
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2
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
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