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~person:"Guo, Yue"
~subject:"Brand management"
~subject:"Online-Handel"
~subject:"Werbung"
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Brand management
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Guo, Yue
Sreejesh, S.
7
Reijmersdal, Eva A. van
6
Vashisht, Devika
6
Terlutter, Ralf
5
Buijzen, Moniek
4
Dwivedi, Yogesh Kumar
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Ghosh, Tathagata
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Cauberghe, Verolien
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Guo, Xiaolong
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Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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ECONIS (ZBW)
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Purchase behavior in virtual worlds : an empirical investigation in Second Life
Guo, Yue
;
Barnes, Stuart
- In:
Information & management : the internat. journal of …
48
(
2011
)
7
,
pp. 303-312
Persistent link: https://www.econbiz.de/10009389597
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2
Virtual item purchase behavior in virtual worlds : an exploratory investigation
Guo, Yue
;
Barnes, Stuart
- In:
Electronic commerce research
9
(
2009
)
1/2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10003851293
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