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~person:"Gupta, Sachin"
~subject:"Scientific method"
~type_genre:"Aufsatz in Zeitschrift"
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The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep
;
Gupta, Sachin
;
Hamilton, Rebecca W.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
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