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~person:"Gupta, Suraksha"
~person:"Kirchgeorg, Manfred"
~person:"Medway, Dominic"
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Place marketing
12
Standortmarketing
12
Brand management
5
Markenführung
5
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3
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3
Tourism marketing
3
Tourismusmarketing
3
place marketing
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Gupta, Suraksha
Kirchgeorg, Manfred
Medway, Dominic
Warnaby, Gary
11
Campelo, Adriana
8
Melewar, T. C.
7
Foroudi, Pantea
6
Bang, Nguyen
5
Dinnie, Keith
5
Hanna, Sonya
5
Kavaratzis, Mihalis
5
Lucarelli, Andrea
5
Rowley, Jennifer
5
Anholt, Simon
4
Braun, Erik
4
Foroudi, Mohammad Mahdi
4
Papadopoulos, Nicolas G.
4
Pechlaner, Harald
4
Skinner, Heather
4
Stylidis, Dimitrios
4
Zenker, Sebastian
4
Ashworth, Gregory J.
3
Bayraktar, Ahmet
3
Bose, Sunny
3
Brown, Stephen
3
Bruwer, Johan
3
Cassinger, Cecilia
3
Cudny, Waldemar
3
Dallmann, Nicolas
3
Dennis, Charles
3
Giovanardi, Massimo
3
Hamm, Rüdiger
3
Hultman, Magnus
3
Jaenichen, Sebastian
3
Kabanda, Patrick
3
Kerr, Greg
3
Köhler, Julia
3
Masouras, Andreas
3
Meffert, Heribert
3
Pino, Giovanni
3
Roy, Sanjit
3
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Handbook on place branding and marketing
3
Journal of business research : JBR
2
Journal of marketing management : MM
2
Marketing theory
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
12
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1
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
3
"I love this place" : tourists´ destination brand love
Swanson, Kathryn
;
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 88-107)
.
2017
Persistent link: https://www.econbiz.de/10011685147
Saved in:
4
Multisensory place branding : a manifesto for research
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 147-159)
.
2017
Persistent link: https://www.econbiz.de/10011685161
Saved in:
5
Pretty vacant? Implications of neglect and emptiness for urban aesthetics place branding
Warnaby, Gary
;
Medway, Dominic
- In:
Handbook on place branding and marketing
,
(pp. 219-235)
.
2017
Persistent link: https://www.econbiz.de/10011685196
Saved in:
6
Marketing the "city of smells"
Henshaw, Victoria
;
Medway, Dominic
;
Warnaby, Gary
; …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011495031
Saved in:
7
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
8
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
Saved in:
9
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
10
Demarketing places : rationales and strategies
Medway, Dominic
;
Warnaby, Gary
;
Dharni, Sheetal
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 124-142
Persistent link: https://www.econbiz.de/10008841675
Saved in:
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