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~person:"Gupta, Suraksha"
~person:"Rowley, Jennifer"
~person:"Warnaby, Gary"
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Place marketing
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place marketing
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Gupta, Suraksha
Rowley, Jennifer
Warnaby, Gary
Campelo, Adriana
8
Zenker, Sebastian
8
Medway, Dominic
7
Melewar, T. C.
7
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Uslay, Can
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Handbook on place branding and marketing
4
Journal of marketing management : MM
4
Marketing theory
4
Journal of business research : JBR
2
Local Economy
2
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1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Economics
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Strategic place branding methodologies and theory for tourist attraction
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ECONIS (ZBW)
20
RePEc
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1
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
3
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
4
Marketing the "city of smells"
Henshaw, Victoria
;
Medway, Dominic
;
Warnaby, Gary
; …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011495031
Saved in:
5
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
6
"I love this place" : tourists´ destination brand love
Swanson, Kathryn
;
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 88-107)
.
2017
Persistent link: https://www.econbiz.de/10011685147
Saved in:
7
Multisensory place branding : a manifesto for research
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 147-159)
.
2017
Persistent link: https://www.econbiz.de/10011685161
Saved in:
8
Mobility, marketing, and the experience of the city
Warnaby, Gary
;
Parker, Christopher J.
- In:
Handbook on place branding and marketing
,
(pp. 203-218)
.
2017
Persistent link: https://www.econbiz.de/10011685173
Saved in:
9
Pretty vacant? Implications of neglect and emptiness for urban aesthetics place branding
Warnaby, Gary
;
Medway, Dominic
- In:
Handbook on place branding and marketing
,
(pp. 219-235)
.
2017
Persistent link: https://www.econbiz.de/10011685196
Saved in:
10
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
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