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~person:"Gupta, Suraksha"
~person:"Stylidis, Dimitrios"
~person:"Warnaby, Gary"
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Place marketing
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Brand image
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place marketing
6
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Gupta, Suraksha
Stylidis, Dimitrios
Warnaby, Gary
Campelo, Adriana
8
Zenker, Sebastian
8
Medway, Dominic
7
Melewar, T. C.
7
Braun, Erik
6
Foroudi, Pantea
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Kavaratzis, Mihalis
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4
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Rauhut, Daniel
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Skinner, Heather
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Uslay, Can
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Bayraktar, Ahmet
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Bose, Sunny
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Hamm, Rüdiger
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Handbook on place branding and marketing
4
Marketing theory
4
Journal of business research : JBR
2
Journal of marketing management : MM
2
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2
Business/Economics
1
Journal of destination marketing & management
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
19
RePEc
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1
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
2
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
3
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
4
An exploratory study of residents’ perception of place image : the case of Kavala
Stylidis, Dimitrios
;
Sit, Jason
;
Biran, Avital
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
5
,
pp. 659-674
Persistent link: https://www.econbiz.de/10011486278
Saved in:
5
Marketing the "city of smells"
Henshaw, Victoria
;
Medway, Dominic
;
Warnaby, Gary
; …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011495031
Saved in:
6
Residents' place image : place to live versus tourist destination
Stylidis, Dimitrios
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
4
,
pp. 553-560
Persistent link: https://www.econbiz.de/10011976894
Saved in:
7
Residents' place image : a meaningful psychographic variable for tourism segmentation?
Stylidis, Dimitrios
;
Sit, Jason Kokho
;
Biran, Avital
- In:
Journal of travel and tourism marketing
35
(
2018
)
6
,
pp. 715-725
Persistent link: https://www.econbiz.de/10011918075
Saved in:
8
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
9
"I love this place" : tourists´ destination brand love
Swanson, Kathryn
;
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 88-107)
.
2017
Persistent link: https://www.econbiz.de/10011685147
Saved in:
10
Multisensory place branding : a manifesto for research
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 147-159)
.
2017
Persistent link: https://www.econbiz.de/10011685161
Saved in:
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