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~person:"Gupta, Suraksha"
~person:"Weber, Florian"
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Place marketing
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Gupta, Suraksha
Weber, Florian
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Bausteine der Regionalentwicklung
2
Journal of business research : JBR
2
Qualitative market research : an international journal
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ECONIS (ZBW)
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
3
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
4
"Ein Bier wie seine Heimat - ursprünglich, ehrlich und charaktervoll" : eine Untersuchung der Vermarktung "fränkischer" Biere aus diskurstheoretischer Perspektive
Fischer, Christina
;
Weber, Florian
- In:
Bausteine der Regionalentwicklung
,
(pp. 73-93)
.
2015
Persistent link: https://www.econbiz.de/10010500844
Saved in:
5
"Die Stärken der Region herausarbeiten" : von Idealvorstellungen der "Regionalentwicklung" und Hindernissen "vor Ort"
Weber, Florian
;
Weber, Friedericke
- In:
Bausteine der Regionalentwicklung
,
(pp. 169-177)
.
2015
Persistent link: https://www.econbiz.de/10010502846
Saved in:
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