//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gupta, Suraksha"
~subject:"Innovation management"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Journal of Business Research"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Innovation management
Marketing management
Brand management
9
Markenführung
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Innovation
5
Innovationsmanagement
5
Markenimage
5
Beziehungsmarketing
4
Brand
4
Corporate reputation
4
Markenartikel
4
Relationship marketing
4
Competition
3
Firmenimage
3
Reputation
3
Wettbewerb
3
Aesthetics of experience
2
Brand architecture
2
Brand competitiveness
2
Brand experience
2
Branding
2
Complexity theory
2
Confidence
2
Configuration
2
Corporate image
2
Corporate logo
2
Corporate visual identity
2
Design
2
Digital signage
2
Globalization
2
Inter-firm cooperation
2
Loyalty
2
Markenarchitektur
2
Marketingmanagement
2
Place marketing
2
Public relations
2
Shopping experience
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Gupta, Suraksha
Sharma, Piyush
9
Bouncken, Ricarda B.
8
Huarng, Kun-Huang
8
Ko, Eunju
8
Kraus, Sascha
8
Parida, Vinit
8
Kim, Kyung Hoon
6
Laroche, Michel
6
O'Cass, Aron
6
Wincent, Joakim
6
Witell, Lars
6
Xie, Xuemei
6
Malik, Ashish
5
Miles, Morgan P.
5
Zhou, Kevin Zheng
5
Dabić, Marina
4
Festa, Giuseppe
4
Foroudi, Pantea
4
Islam, Nazrul
4
Kim, Sang Jin
4
Mas-Tur, Alicia
4
Messeni Petruzzelli, Antonio
4
Morgan, Todd
4
Mostaghel, Rana
4
Pereira, Vijay
4
Sivakumar, K.
4
To, Chester K. M.
4
Vrontis, Demetris
4
Ali, Murad
3
Ardito, Lorenzo
3
Belitski, Maksim
3
Budhwar, Pawan S.
3
Cheng, Cheng-Feng
3
Christofi, Michael
3
De Massis, Alfredo
3
Doyle, Richard
3
Dwivedi, Yogesh Kumar
3
Faria, Pedro de
3
Fernandes, Cristina I.
3
more ...
less ...
Published in...
All
Journal of business research : JBR
6
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena
;
Fernández de Arroyabe, Juan Carlos
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303981
Saved in:
2
Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena
;
Kandemir, Destan
;
Eng, Teck Yong
;
Gupta, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
5
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
6
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->