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~person:"Gupta, Suraksha"
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Search: isPartOf:"Journal of Business Research"
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Brand management
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Gupta, Suraksha
Chebat, Jean-Charles
104
Laroche, Michel
102
Woodside, Arch G.
82
Babin, Barry J.
64
Ko, Eunju
54
Huarng, Kun-Huang
53
Beatty, Sharon E.
48
Brenes, Esteban R.
47
Bruhn, Manfred
44
Diamantopoulos, Adamantios
42
Johnston, Wesley J.
41
Walsh, Gianfranco
41
Donthu, Naveen
39
Sirgy, M. Joseph
37
Parida, Vinit
36
Oghazi, Pejvak
35
Zinkhan, George M.
34
Pereira, Vijay
33
Valette-Florence, Pierre
33
Yang, Zhiyong
33
Merrilees, Bill
31
Sharma, Piyush
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Cleveland, Mark
30
Kraus, Sascha
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Richard, Marie-Odile
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Bartikowski, Boris
29
Geuens, Maggie
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Vrontis, Demetris
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Wincent, Joakim
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Gierl, Heribert
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Gustafsson, Anders
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Homburg, Christian
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Kim, Chankon
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Zhou, Kevin Zheng
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Bearden, William O.
26
Dwivedi, Yogesh Kumar
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Martin, Drew
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Yu, Tiffany Hui-Kuang
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Dubinsky, Alan J.
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Grewal, Dhruv
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Journal of business research : JBR
20
Journal of Business Research
2
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ECONIS (ZBW)
20
RePEc
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1
From vineyard to table : Uncovering wine quality for sales management through machine learning
Ma, Rui
;
Mao, Di
;
Cao, Dongmei
;
Luo, Shuai
;
Gupta, Suraksha
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550366
Saved in:
2
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
3
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena
;
Fernández de Arroyabe, Juan Carlos
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303981
Saved in:
4
Exploring the role of social capital mechanisms in cooperative resilience
Wulandhari, Nur Baiti Ingga
;
Gölgeci, Ismail
;
Mishra, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 375-386
Persistent link: https://www.econbiz.de/10013194548
Saved in:
5
Financial inclusion through digitalisation : economic viability for the bottom of the pyramid (BOP) segment
Gupta, Suraksha
;
Kanungo, Rama Prasad
- In:
Journal of business research : JBR
148
(
2022
),
pp. 262-276
Persistent link: https://www.econbiz.de/10013325479
Saved in:
6
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
7
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
8
Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena
;
Kandemir, Destan
;
Eng, Teck Yong
;
Gupta, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
Saved in:
9
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
10
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
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