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~person:"Gwebu, Kholekile L."
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Werbewirkung
Advertising effects
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Brand image
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Consumer motivation
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Internet marketing
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Kaufmotiv
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Gwebu, Kholekile L.
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Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
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