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~person:"Härtel, Charmine E. J."
~person:"Kemp, Elyria"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand management"
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Brand management
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Härtel, Charmine E. J.
Kemp, Elyria
Loureiro, Sandra Maria Correia
Sarkar, Abhigyan
9
Bagozzi, Richard P.
7
Hussain, Khalid
6
Junaid, Muhammad
6
Hou, Fujun
5
Sarkar, Juhi Gahlot
5
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4
Back, Ki-Joon
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Fetscherin, Marc
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Garg, Ruchi
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Häusel, Hans-Georg
4
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4
Moussa, Salim
4
Phau, Ian
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3
Batra, Rajeev
3
Biswas, Soumendu
3
Esch, Franz-Rudolf
3
Grappi, Silvia
3
Huber, Frank
3
Iglesias, Oriol
3
Kataria, Aarti
3
Kaufmann, Hans Rüdiger
3
Madadi, Rozbeh
3
Meyer, Frederik
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Mukherjee, Jaydeep
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Möll, Thorsten
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Torres, Ivonne M.
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Wang, Yao-Chin
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International journal of pharmaceutical and healthcare marketing
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
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ECONIS (ZBW)
9
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1
Healthcare brands sound off : evaluating the influence of sonic branding in shaping consumer perceptions
Kemp, Elyria
;
Kopp, Steven W.
;
Bui, M̃y
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 340-352
Persistent link: https://www.econbiz.de/10014336994
Saved in:
2
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
3
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
6
Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
7
Developing affective brand commitment through social media
Turri, Anna M.
;
Smith, Karen H.
;
Kemp, Elyria
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10010208519
Saved in:
8
Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10009670177
Saved in:
9
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
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