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~person:"Höft, Uwe"
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Höft, Uwe
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
3
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ECONIS (ZBW)
3
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Multimedia- und Online-Kommunikation im
B-to-B-Marketing
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 257-282)
.
2012
Persistent link: https://www.econbiz.de/10009665598
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2
Referenzen und Case Studies in der B-to-B-Kommunikation
Brockel, Jenny
;
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 99-125)
.
2012
Persistent link: https://www.econbiz.de/10009665623
Saved in:
3
Die Fachzeitschrift in der B-to-B-Kommunikation
Reinecke, Candy
;
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 57-88)
.
2012
Persistent link: https://www.econbiz.de/10009665625
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