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~person:"Högström, Claes"
~type_genre:"Article in journal"
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Högström, Claes
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Marketing intelligence & planning
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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The theory of attractive quality and experience offerings
Högström, Claes
- In:
The TQM journal : the international review of …
23
(
2011
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10008938679
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2
How to create attractive and unique customer experiences : an application of Kano's theory of attractive quality to recreational tourism
Högström, Claes
;
Rosner, Marina
;
Gustafsson, Anders
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10008652227
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