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~person:"Hörnemann, Stefan"
~person:"Klafft, Michael"
~subject:"Werbeplanung"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Konferenzschrift"
~type_genre:"Thesis"
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Werbeplanung
Verbraucher
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Beschaffungsweg
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Internet
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Kommunikation
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Werbung
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Advertising planning
1
Auction
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Auktion
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Beschaffung
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Beziehungsmarketing
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Communication
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Communication science
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Deutschland
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E-commerce
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Electronic Commerce
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Germany
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Hörnemann, Stefan
Klafft, Michael
Ringbeck, Jürgen
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Die Ordnung konsumentenorientierter Werbekommunikation : eine kommunikationswissenschaftlich-interdisziplinäre Analyse und Strukturierung der systemimmanenten und kontextbildenden...
Hörnemann, Stefan
-
2011
Persistent link: https://www.econbiz.de/10008939294
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