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~person:"Højgaard, Bjarne"
~person:"Meenaghan, John A."
~subject:"Return on Investment"
~subject:"Theorie"
~type_genre:"Article in journal"
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Højgaard, Bjarne
Meenaghan, John A.
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Assessing the financial impact of sponsorship investment
Kourovskaia, Anastasia A.
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 417-430
Persistent link: https://www.econbiz.de/10009753704
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2
Measuring sponsorship performance : challenge and direction
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 385-393
Persistent link: https://www.econbiz.de/10009753706
Saved in:
3
Optimal risk control for a large corporation in the presence of returns on investments
Højgaard, Bjarne
;
Taksar, Michael I.
- In:
Finance and stochastics
5
(
2001
)
4
,
pp. 527-547
Persistent link: https://www.econbiz.de/10001614610
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