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~person:"Hünerberg, Reinhard"
~person:"Klein, Kristina"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
Markenführung
Internationales Marketing
15
International marketing
12
Deutschland
8
Germany
6
Consumer behaviour
5
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Theorie
4
Theory
4
Brand management
3
Marketing management
3
Marketingmanagement
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Großbritannien
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Konsumgütermarketing
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Kraftfahrzeugindustrie
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Markentransfer
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Standardisierung
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Advertising effects
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Consumer goods marketing
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Hünerberg, Reinhard
Klein, Kristina
Mooij, Marieke K. de
13
Diamantopoulos, Adamantios
12
Steenkamp, Jan-Benedict E. M.
11
Cleveland, Mark
9
Laroche, Michel
9
Batra, Rajeev
8
Jin, Byoungho
7
Westjohn, Stanford A.
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Magnusson, Peter
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Manrai, Ajay K.
6
Samiee, Saeed
6
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6
Schlegelmilch, Bodo B.
6
Swoboda, Bernhard
6
Taylor, Charles Raymond
6
Torelli, Carlos J.
6
Ahlert, Dieter
5
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Nijssen, E. J.
5
Ozsomer, Aysegul
5
Papadopoulos, Nicolas G.
5
Strebinger, Andreas
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Teng, Lefa
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4
Cote, Joseph A.
4
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4
Kaynak, Erdener
4
Keh, Hean Tat
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Krafft, Manfred
4
Pennemann, Karin
4
Riefler, Petra
4
Schroeder, Jonathan E.
4
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International journal of business and globalisation : IJBG
2
Essays on the effects of brand names and prices on consumer behavior
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
5
OLC EcoSci
1
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
3
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
4
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
5
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
6
Essays on the effects of brand names and prices on consumer behavior
Klein, Kristina
-
2012
Persistent link: https://www.econbiz.de/10009568257
Saved in:
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