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~person:"Hünerberg, Reinhard"
~person:"Laroche, Michel"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
International marketing
13
Internationales Marketing
13
Consumer behaviour
8
Globalisierung
8
Globalization
8
Welt
6
World
6
Cultural identity
4
Kulturelle Identität
4
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Hünerberg, Reinhard
Laroche, Michel
Diamantopoulos, Adamantios
12
Cleveland, Mark
8
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Magnusson, Peter
5
Manrai, Ajay K.
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Nijssen, E. J.
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Teng, Lefa
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3
Coulter, Robin A.
3
Dens, Nathalie
3
Farhangmehr, Minoo
3
Guo, Xiaoling
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Halkias, Georgios
3
Kara, Ali
3
Kaynak, Erdener
3
Mooij, Marieke K. de
3
Papadopoulos, Nicolas G.
3
Punyatoya, Plavini
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Riefler, Petra
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Samiee, Saeed
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Schlegelmilch, Bodo B.
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Sichtmann, Christina
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Supphellen, Magne
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Swoboda, Bernhard
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Tsai, Wanhsiu Sunny
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Aashish, Kumar
2
Abratt, Russell
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Aiello, Gaetano
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Akram, Muhammad Shakaib
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Journal of business research : JBR
6
International journal of business and globalisation : IJBG
1
International marketing review
1
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ECONIS (ZBW)
8
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1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
3
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
4
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
5
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
6
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
7
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
8
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
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