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~person:"Hünerberg, Reinhard"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
International marketing
12
Internationales Marketing
12
Brand management
6
Consumer behaviour
6
Markenführung
6
Globalisierung
4
Globalization
4
Brand image
3
Markenimage
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Marketing management
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Marketingmanagement
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international marketing
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Brand
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Emerging economies
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Kulturelle Identität
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Markenartikel
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Consumer goods marketing
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Hünerberg, Reinhard
Steenkamp, Jan-Benedict E. M.
Diamantopoulos, Adamantios
12
Cleveland, Mark
8
Laroche, Michel
7
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Magnusson, Peter
5
Manrai, Ajay K.
5
Nijssen, E. J.
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Alden, Dana
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Jin, Byoungho
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Teng, Lefa
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Bardhi, Fleura
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Bartikowski, Boris
3
Coulter, Robin A.
3
Dens, Nathalie
3
Farhangmehr, Minoo
3
Guo, Xiaoling
3
Halkias, Georgios
3
Kara, Ali
3
Kaynak, Erdener
3
Mooij, Marieke K. de
3
Papadopoulos, Nicolas G.
3
Punyatoya, Plavini
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Riefler, Petra
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Samiee, Saeed
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Schlegelmilch, Bodo B.
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Sichtmann, Christina
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Strizhakova, Yuliya
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Supphellen, Magne
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Swoboda, Bernhard
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Tsai, Wanhsiu Sunny
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Zdravkovic, Srdan
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Aashish, Kumar
2
Abratt, Russell
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Aiello, Gaetano
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Akram, Muhammad Shakaib
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Apil, Ali Riza
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International journal of business and globalisation : IJBG
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing
1
Tijdschrift voor economie en management
1
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ECONIS (ZBW)
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1
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
2
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
3
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
4
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
5
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
6
Internationale marketing en consumentengedrag
Steenkamp, Jan-Benedict E. M.
- In:
Tijdschrift voor economie en management
38
(
1993
)
2
,
pp. 117-148
Persistent link: https://www.econbiz.de/10001148757
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