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~person:"Hünerberg, Reinhard"
~subject:"Aufsatzsammlung"
~subject:"Internationaler Markteintritt"
~subject:"Standardisierung"
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Aufsatzsammlung
Internationaler Markteintritt
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Internationales Marketing
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7
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4
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4
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4
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3
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Strukturgleichungsmodell
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Hünerberg, Reinhard
Czinkota, Michael R.
10
Ronkainen, Ilkka A.
10
Hill, Charles W. L.
7
Backhaus, Klaus
6
Fuchs, Manfred
6
Griffith, David A.
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Kaynak, Erdener
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International journal of business and globalisation : IJBG
2
Gabler Edition Wissenschaft / Forum Marketing
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ECONIS (ZBW)
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
2
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
3
Süd-Korea als Auslandsmarkt : Marktbedingungen und internationales Marketing
Hünerberg, Reinhard
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001582146
Saved in:
4
Internationales Automobilmarketing : Wettbewerbsvorteile durch marktorientierte Unternehmensführung
Hünerberg, Reinhard
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10004252250
Saved in:
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