Meixner, Oliver; Haas, Rainer; Moosbrugger, Helmut; … - International European Forum on Innovation and System … - 2013
content and contact features, as well as social media activities of companies of the Austrian food and bever-age industry. The … Austrian business leaders. The research study clearly shows that a minority of the Austrian food and beverage industry actively … knowledge on how to properly use social media marketing seems to be necessary within the food sector. …