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~person:"Haase, Janina"
~person:"Labenz, Franziska"
~subject:"Emotion"
~subject:"Markenimage"
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Emotion
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Haase, Janina
Labenz, Franziska
Wiedmann, Klaus-Peter
21
Hennigs, Nadine
9
Schmidt, Steffen
6
Klarmann, Christiane
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Wüstefeld, Thomas
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International journal of services technology and management
1
Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
2
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
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