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~person:"Haedrich, Holger"
~person:"Kraft, Manfred"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~subject:"Direct marketing"
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Direct marketing
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Haedrich, Holger
Kraft, Manfred
Kumar, V.
Lilien, Gary L.
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4
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
3
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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2
Direktmarketing auf Industriegütermärkten : Bestandsaufnahme, Forschungsfelder und methodische Anforderungen
Frenzen, Heiko
;
Kraft, Manfred
;
Petersen, Kay Uwe
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 381-404)
.
2007
Persistent link: https://www.econbiz.de/10003435760
Saved in:
3
Direct Marketing als Ansatz zur Standardisierung der Marktbearbeitung für Investitionsgüter
Haedrich, Holger
-
1997
Persistent link: https://www.econbiz.de/10000975587
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