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~person:"Hagtvedt, Henrik"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
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Hagtvedt, Henrik
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
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