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~person:"Haig, Matt"
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Haig, Matt
Curtis, James
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USB Cologne (EcoSocSci)
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Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
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2011
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2. ed
Persistent link: https://www.econbiz.de/10009140345
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2
Brand royalty : how the world's top 100 brands thrive & survive
Haig, Matt
-
2004
Persistent link: https://www.econbiz.de/10004132568
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3
Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
-
2003
Persistent link: https://www.econbiz.de/10004712703
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