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~person:"Haikel-Elsabeh, Marie"
~person:"Lammer, Dominique Marcel"
~subject:"Marketingmanagement"
~subject:"Produktentwicklung"
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Haikel-Elsabeh, Marie
Lammer, Dominique Marcel
Brem, Alexander
44
Voigt, Kai-Ingo
9
Bilgram, Volker
7
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5
Bican, Peter
3
Gerhard, Daniel
3
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IEEE transactions on engineering management : EM
1
Strategies and communications for innovations : an integrative management view for companies and networks
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ECONIS (ZBW)
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Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification
Zhao, Zhenzhen
;
Haikel-Elsabeh, Marie
;
Baudier, Patricia
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2006-2016
Persistent link: https://www.econbiz.de/10014313905
Saved in:
2
Research and development, innovation and marketing : how to convince internal and external stakeholders of technological innovations
Brem, Alexander
;
Sherif, Mostafa Hashem
;
Katzenstein, Liora
- In:
Strategies and communications for innovations : an …
,
(pp. 193-208)
.
2011
Persistent link: https://www.econbiz.de/10008987462
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