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~person:"Hair, Neil"
~subject:"E-commerce"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
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Hair, Neil
Bruhn, Manfred
69
Homburg, Christian
58
Kumar, V.
57
Han, Heesup
52
Hollebeek, Linda D.
40
Verhoef, Peter C.
39
Herrmann, Andreas
38
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
32
Prentice, Catherine
30
Svensson, Göran
30
Krafft, Manfred
28
Evanschitzky, Heiner
27
Loureiro, Sandra Maria Correia
27
Stauss, Bernd
27
Thaichon, Park
27
Walsh, Gianfranco
26
Georgi, Dominik
25
Grewal, Dhruv
25
Quach, Sara
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Töpfer, Armin
24
Wilde, Klaus D.
24
Bang, Nguyen
23
Ruyter, Ko de
23
Stock-Homburg, Ruth
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Meyer, Anton
21
Neslin, Scott A.
21
Wieseke, Jan
21
Wong, IpKin Anthony
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International journal of innovation and technology management
1
International journal of management reviews : IJMR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of strategic marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
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ECONIS (ZBW)
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1
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
2
Market
orientation
in digital entrepreneurship : advantages and challenges in a Web 2.0 networked world
Hair, Neil
;
Wetsch, Lyle R.
;
Hull, Clyde Eiríkur
; …
- In:
International journal of innovation and technology …
9
(
2012
)
6
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009739386
Saved in:
3
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
4
Online customer experience : a review of the business-to-consumer online purchase context
Rose, Susan
;
Hair, Neil
;
Clark, Moira
- In:
International journal of management reviews : IJMR
13
(
2011
)
1
,
pp. 24-39
Persistent link: https://www.econbiz.de/10008906572
Saved in:
5
Consumer perceptions of business-to-consumer relationships in electronic retail environments : a means-end chain approach
Kearns, Ryan
;
Hair, Neil
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003762582
Saved in:
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