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~person:"Hajli, Nick"
~person:"Hinson, Robert"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Hajli, Nick
Hinson, Robert
Camilleri, Mark Anthony
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Handbook of research on integrating social media into strategic marketing
3
Digital Business in Africa : Social Media and Related Technologies
2
Digital transformation in business and society : theory and cases
2
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ECONIS (ZBW)
7
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1
Ethical social media marketing in Africa
Hinson, Robert
;
Twum, Kojo Kakra
;
Arhin, Eugene
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 17-39)
.
2022
Persistent link: https://www.econbiz.de/10013282674
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2
Influence of Facebook usage on organisational performance in Ghana : the pivotal role of social capital and salesperson extra-role behaviour
Mensah, Kobby
;
Narteh, Bedman
;
Hinson, Robert
;
Kosiba, …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 67-95)
.
2022
Persistent link: https://www.econbiz.de/10013282690
Saved in:
3
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
4
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
5
Online sport brand communities : sport brand communities
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 35-45)
.
2015
Persistent link: https://www.econbiz.de/10011294621
Saved in:
6
Co-creating brand value through social commerce
Wang, Yichuan
;
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 17-34)
.
2015
Persistent link: https://www.econbiz.de/10011294623
Saved in:
7
How social commerce emerged : the role of social word of mouth - social commerce
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011294624
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