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~person:"Hajli, Nick"
~person:"Hyysalo, Sampsa"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Leimeister, Jan Marco"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Online-Marketing
Customer integration
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Kundenintegration
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Social Web
14
Social web
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Betriebliche Wertschöpfung
12
Value creation
12
Beziehungsmarketing
10
Relationship marketing
10
Innovation management
9
Innovationsmanagement
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7
Brand management
6
Markenführung
6
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Consumer behaviour
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co-creation
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Hajli, Nick
Hyysalo, Sampsa
Jacob, Frank
Kleinaltenkamp, Michael
Leimeister, Jan Marco
Carlson, Jamie
4
Rahman, Zillur
4
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
2
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
3
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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