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~person:"Hajli, Nick"
~subject:"Beziehungsmarketing"
~subject:"Co-creation"
~subject:"Germany"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Co-creation
Germany
Konsumentenverhalten
Customer integration
11
Kundenintegration
11
Social Web
9
Social web
9
Betriebliche Wertschöpfung
8
Value creation
8
Relationship marketing
7
Brand management
6
Markenführung
6
Value co-creation
4
Consumer behaviour
3
Data protection
3
Datenschutz
3
Internet marketing
3
Online-Marketing
3
Social media
3
Social support
3
Brand
2
Brand value co-creation
2
Business ethics
2
Ethics
2
Ethik
2
Markenartikel
2
Online retailing
2
Online-Handel
2
Relationship quality
2
Share Economy
2
Sharing economy
2
Social commerce
2
Social relations
2
Soziale Beziehungen
2
Unternehmensethik
2
B-to-B-Marketing
1
Brand awareness
1
Brand co-creation
1
Brand image
1
Brand relationship performance
1
Branding co-creation
1
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Hajli, Nick
Hollebeek, Linda D.
26
Brodie, Roderick J.
12
Conduit, Jodie
12
Piller, Frank T.
12
Füller, Johann
11
Herstatt, Cornelius
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Büttgen, Marion
9
Kumar, V.
9
Rahman, Zillur
9
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Edvardsson, Bo
7
Harrigan, Paul
7
Ind, Nicholas
7
Loureiro, Sandra Maria Correia
7
Rather, Raouf Ahmad
7
Schreier, Martin
7
Bretschneider, Ulrich
6
Busser, James A.
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kamboj, Shampy
6
Kaufmann, Hans Rüdiger
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Walcher, Dominik
6
Calder, Bobby J.
5
Carlson, Jamie
5
Fuchs, Christoph
5
Gligor, David
5
Hadwich, Karsten
5
Iglesias, Oriol
5
Ihl, Christoph
5
Itani, Omar S.
5
Khan, Imran
5
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Journal of business research : JBR
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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1
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
2
Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality
Nadeem, Waqar
;
Juntunen, Mari
;
Shirazi, Farid
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012229295
Saved in:
3
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
4
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
5
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
Saved in:
6
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
7
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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